At the forum, Hoang Xuan Tan, vice chairman of the Quang Tri People’s Committee, said that after administrative restructuring, Quang Tri now possesses a vast tourism development space with rich natural, cultural and historical resources.
The province is currently positioned as Asia’s cave exploration tourism center and one of Vietnam’s most attractive experiential destinations. In 2025, Quang Tri welcomed nearly 9.6 million visitors, up 16.9 percent year-on-year. International arrivals reached around 450,000, while total tourism revenue exceeded VND11 trillion ($423 million).
The province aims to welcome 10.5 million visitors in 2026 and between 13 and 15 million visitors by 2030, with tourism expected to become a key economic sector.
According to Quang Tri authorities, communication plays a particularly important role in positioning the province’s tourism brand on the global tourism map. In recent years, the province has intensified promotion through journalism, digital platforms, international films and virtual reality technology at famous tourist destinations.
Delegates at the forum also noted that amid rapid digital transformation and increasingly fierce competition among destinations, journalism is no longer limited to communication alone but also helps shape travel trends, inspire tourists and spread the image of Vietnamese destinations worldwide.
The forum was also supported by VietinBank and is expected to create additional momentum for tourism communication efforts, strengthen cooperation among media organizations, businesses and local authorities, and further promote Vietnam’s tourism image in the new development phase.
At the event, VietNamNet was among 14 media organizations awarded certificates of merit by the Minister of Culture, Sports and Tourism for their contributions to promoting Vietnam’s tourism industry.
Source: https://vietnamnet.vn/
